E-commerce Founders
Finance for Product-Led Founders
Revenue is vanity without margin clarity. We build the financial infrastructure that tells you which products, channels, and customers are actually making you money — and which aren't.
We help with
Contribution margin tracking by product and channel
Inventory cash flow modelling and planning
Monthly P&L that goes beyond your Shopify dashboard
Unit economics and CAC analysis by acquisition channel
Fundraise-ready financials for your next growth round
Articles for E-commerce Founders
FAQs
What financial problems do most e-commerce founders have?
The most common issues are tracking contribution margin correctly, managing the cash tied up in inventory, and having financial statements that go beyond platform analytics to show true profitability.
Can you help with inventory financing or working capital?
Do you work with Shopify and other e-commerce platforms?
How do you help e-commerce founders prepare for a raise?
Let's talk about your e-commerce finance function.
How's Next Week?