Unit Economics & Margins
Does Your Business Model Actually Work?
Unit economics are the foundation of every investor conversation and every pricing decision. We calculate them correctly, track them consistently, and help you understand what they mean for the trajectory of your business.
We help with
CAC calculated fully-loaded by acquisition channel
LTV built on gross profit, not revenue
Gross and contribution margin by product and segment
Burn multiple and CAC payback period tracked monthly
Unit economics improvement roadmap
Articles for Unit Economics & Margins
FAQs
Why do most early-stage companies calculate unit economics incorrectly?
CAC is usually understated because founders exclude sales team costs and only count marketing spend. LTV is usually overstated because it's calculated on revenue rather than gross profit. Both errors make the business look more efficient than it is.
Which unit economics metrics do Series A investors focus on most?
How do you track margins by segment?
Can you help us improve our unit economics before a raise?
Let's talk about your unit economics and margins.
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